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About

Who am I?

David Palencia - Marketing Technology Consultant - profile picture

Hola!

My name’s David Palencia and I’m a Technology Consultant and Salesforce Marketing Cloud Solution Architect with +7 years of experience in the digital business industry and +3 years in Tech Consulting.

  • Studied English Philology and Literature at university in Spain. Lived in the UK and got a master’s degree in teaching. This path taught me soft, emotional and creative skills.
  • Fascinated by my passion for technology and business, I founded and managed a small, digital startup, Daway, for over 7 years, then sold the business. This path taught me problem solving, strategic and digital skills.
  • Now I help multi-national enterprise clients as a Technology Consultant and Salesforce Marketing Cloud Solution Architect at VML, a WPP agency.
  • Currently undertaking a Master’s in Business Administration (MBA).

Why do I write and who for?

Thanks for visiting my personal website. David Palencia - Marketing Technology Consultant - salesforce consultant picture

Here I document my learnings and share honest insights and practical advice as a Technology Consultant working in MarTech, CXM and Marketing Automation.

This blog can be for individual MarTech consultants, managers, Salesforce trailblazers, tech leaders and strategic doers.

I do this because I personally love writing. It helps me organise my thinking and learn. I like to break down topics into first principles, digest and connect information, understand the big picture of complex challenges. I’m hoping the content here helps you too.

If you have any questions, suggestions or just want to get in touch, let’s connect:
Linkedin
Salesforce Trailblazer

Thanks again for being here.
Disclaimer: opinions are my own and my views do not represent those of WPP, VML or Salesforce.

Competencies & Certifications

Core Topics

  • MarTech Architecture
  • Salesforce
  • Salesforce Data Cloud
  • Salesforce Marketing Cloud
  • Agile process and software development lifecycle
  • Salesforce Solution Architecture
  • Digital Strategy
  • CRM
  • Data Modelling
  • Coding (HTML, CSS, Javascript, SQL, AMPScript, API interfaces)
  • Creativity
  • Communication and Stakeholder Management
  • Leadership
  • Business Consulting

Current Certifications

  • Salesforce Marketing Cloud Consultant
    The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and work with stakeholders to define requirements.
    David Palencia - Certified Marketing Cloud Consultant - Badge

 

 

 

  • Salesforce Marketing Cloud Developer
    Certified Marketing Cloud Developers have hands-on experience developing across the full platform. They create personalized, dynamic messages and landing pages, and are fluent in Marketing Cloud scripting languages. They’re also experienced in advanced segmentation, reporting and analytics, and data configuration.
    David Palencia - Certified Marketing Cloud Developer - Badge

 

 

 

  • Salesforce Marketing Cloud Email Specialist
    The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.
    David Palencia - Certified Marketing Cloud Email Specialist - Badge

 

 

 

  • Salesforce Marketing Cloud Administrator
    The Salesforce Marketing Cloud Administrator credential is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates should be generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.



 

 

  • Salesforce Data Cloud Consultant
    The Salesforce Data Cloud Consultant credential is designed for individuals who have experience implementing and consulting on enterprise data platforms in a customer-facing role. Candidates should have broad knowledge of Data Cloud and its capabilities, ranging from positioning Data Cloud and its business value, to designing and implementing Data Cloud solutions for customers.



 

  • Currently undertaking a Master’s in Business Administration (MBA).

What do I believe in?

  • Lifelong learning and personal growth
  • Business Strategy
  • The power of creativity
  • Positive sum games
  • Teamwork and community
  • Long-term business relationships
  • Human > Technology
  • Rational Optimism
  • Proactivity and courage to lead
  • Critical Thinking
  • ROI-driven results
  • Offline and Online
  • Storytelling
  • Tech for Good
  • Honest MarTech and CX
  • Purpose driven organizations
  • The impact of Non-profits, Education and NGOs
  • Building Tech Solutions to Complex Business Problems

VML & WPP

The agency is recognized by the Forrester Wave Reports, which name WPP as a Leader in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s.

I personally work at VML Netherlands since 2021, and I love my job. I specialise in CXM, MarTech and Salesforce. 

If you are interested in VML Netherlands, please visit:
https://www.vml.com/netherlands