Salesforce Data Cloud Activation
Everything is setup in your Data Cloud Org. You’ve defined audience segments and your team is ready to…
Salesforce Data Cloud Segmentation
Once you’ve configured, ingested and modelled your data, once you’ve unified profiles for each customer and you’ve gained…
Salesforce Data Cloud Insights
You’ve configured Data Cloud, ingested and modelled data. You’ve also performed identity resolution to unify customer profiles. Now,…
Salesforce Data Cloud Identity Resolution
Once you’ve configured Data Cloud, ingested data sources into it and mapped it to the Salesforce canonical data…
Salesforce Data Cloud Data Modelling
You’ve enabled and activated Data Cloud. You’ve also set up Data Cloud Data Ingestion. There’s an ongoing flow…
Salesforce Data Cloud Data Ingestion
Data Cloud Topology In a related article, I talked about the initial Data Cloud Setup and Provisioning Models…
Salesforce Data Cloud Setup and Provisioning
What is the Data Cloud stack? In a previous article, I discussed What Salesforce Data Cloud is in…
What is Salesforce Data Cloud?
The Data Problem In today’s day and age, data-driven companies have a significant advantage over their competition. However,…
Salesforce Marketing Cloud Data Views
Understanding Salesforce Marketing Cloud Data Views Imagine a book. A book is organised into chapters. Each chapter, then,…
SFMC SQL Inner Join Function
SFMC SQL Inner Join – Overview The SFMC SQL Inner Join function merges two or more Data Extensions…